You never see anyone jumping up and down when half naked (or completely naked) men are used to sell a product - yet when it happens to a woman - ‘exploitation!’ the cry goes out.

I know as a man that women looking a male models are getting their cheap thrill and that doesn’t bother me - I give the female of the species enough credit to know the distinction between fantasy (the model) and reality (the guy she lives with on a daily basis.) I don’t assume just because a woman sees some attractive scantily clad guy she is objectifying every single male she meets.

The fact is, the models are getting paid - the men present (and some of the women) get to appreciate the female form. Win-win. To talk about this sort of thing like it is low level prostitution is taking an extreme viewpoint as far as I’m concerned.

Sex sells - and hey, at the end of the day if you want to see it as exploitation - the customer is being just as exploited as the model.