Why are there still booth babes?
Katie at ShinyShinypointed to a discussion happening on Chick Geek sites (like Darla Mack, Anina and Techie Diva). Mainly the fact that at CeBit, lovely Korean mobile company VXMobile decided to have naked (but body-painted) booth babes showing off their product. The mobiles appear to be glued to their arms, and I guess we should thank the Goddess that it wasn’t glued somewhere else.
Now, let me first say one thing: These women are obviously beautiful. They have lovely bodies. They were paid for this. This is their choice, and I have no problems with them.
It’s the stupid-ass marketing people who thought “OH, I KNOW! Let’s paint them. Let’s have them naked and do a Demi Moore on them!” Body painting is an art. It can be classy, stunning and breathtaking.
These booth babes are not. They are painted, sorta. Not artistically, but to get men to look at them and what they are “selling”.
I guess I just thought that, since I know sooo many women involved in technology, so many grrls, hackers, writers, and since most of the people I know online are women, that the world will have caught up with that. Guess not. Hooters sell, apparently. Well, we should find out if VX made a lot of sales at CeBit. But why on EARTH can people still think that nudity, heck, even booth babes, are trade show fodder? I *cringe* when I see women posed over cars and motorcycles at car shows. And I again cringe when I look through Stuff magazine (someone please start a magazine for smart women that has all the same gadgets, but without scantily clad women all over it?)
Women are technically minded. Women who are in tech have, most of the time, been accepted as technical by their (mostly male) peers. Most guys I know accept me as technical cause I can talk the talk. But tech women are smart women. Intelligence. I would love to know what Carly Fiorina, Kim Polese, Esther Dyson, even Grace Hopper, what they would say seeing that. Even women I know who are in tech and television (Michaela Pereira, Sumi Das, Becky Worley), who have dealt with trade shows and reporting from them, who have dealt with this before…I want opinions.
Personally? Women are smart. Women are beautiful. And I don’t even want to go down the line of “don’t let a man demean you”, but it seems that it still needs to be done.
Jeeez. Pink got it right, ya know? I don’t know who to be madder at…the women who stood there, naked but covered in paint, or the idiots who think this is still acceptable.
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When feminism became mixed up with Victorian morals I don’t know - but when it happened it was definately a turn for the worse.
You never see anyone jumping up and down when half naked (or completely naked) men are used to sell a product - yet when it happens to a woman - ‘exploitation!’ the cry goes out.
I know as a man that women looking a male models are getting their cheap thrill and that doesn’t bother me - I give the female of the species enough credit to know the distinction between fantasy (the model) and reality (the guy she lives with on a daily basis.) I don’t assume just because a woman sees some attractive scantily clad guy she is objectifying every single male she meets.
The fact is, the models are getting paid - the men present (and some of the women) get to appreciate the female form. Win-win. To talk about this sort of thing like it is low level prostitution is taking an extreme viewpoint as far as I’m concerned.
Sex sells - and hey, at the end of the day if you want to see it as exploitation - the customer is being just as exploited as the model.
Comment by Christian — March 20, 2006 @ 20:44 GMT