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March 19, 2005

Queer Eye sells out?

Filed under: — brendan @ 15:11 IST

Watching a random episode of Queer Eye for the Straight Guy, we saw what Elana says they’ve done before. At the end, they all get together to watch their style-deficient and culture-deprived straight man try to apply all of their advice. The guys sit down with a nice glass of wine and offer commentary that always reminds me of Mystery Science Theater 3000.

Anyway, this time they all grab a glass of wine and set the bottle down on the table—where it’s positioned so the camera can focus on the wine’s label, advertising for the viewer what choice they (their producer) made to enjoy this time around.

Gahhhh. After seeing “Who Wants To Be A Millionaire” in the US do ridiculous product placement for AT&T, this was nauseating. What will really happen when the American public is able to realize, for real, just how much time is wasted programming them to buy products from specific companies? Too many commercials, and even during the shows you get Coke placed in front of the judges of “American Idol”. Google it a bit and you’ll really see what’s being pushed down everyone’s throats.

In Ireland, if we go to see a movie what started as one blatant commercial before the (more interesting) movie (commercial) previews has grown to be nearly 15 minutes of nothing but ads. Make a point of arriving about 15-20 minutes late for the start of your movie, and you’ll in fact be there just before the film actually begins.

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